Bewakoof
Identity
Branding
Packaging
Bewakoof is serious about keeping things un-serious. In a world that’s often at odds with itself, and opinions becoming more and more polarised as time goes by, Bewakoof is adamant to keep things light
and jovial.
Through clothes and products that always have something to say, Bewakoof has something for everyone. While already popular amongst millennials, it was our job to step in and help them connect with the next generation of buyers. We redesigned the brand through this fresh, purposeful and wacky lens.
The Bewakoof logo reflects our core values – authenticity, youthfulness, and mischief. The typeface along with the mnemonic of the glasses creates an expressive identity
Created a goofy collage illustration style to create a visual language that is ownable, full of energy and reflects the ‘own your crazy’ philosophy.
SILLY, GOOFY, FUN
Identifying the tone-of-voice for Bewakoof was key. We wanted to make sure that the brand was funny and goofy, but not mean, and never at the expense of others.
IN APPLICATION
Seeing the brand elements come together is always the most exciting part! The visual language and personality-driven messaging create brand expressions that stand apart.
