Dream 11
Dream 11 is an online fantasy sports platform, where you can create a virtual team of real players, playing in live matches worldwide. With 120 million+ users, it is one of the world’s largest platforms of this nature, offering sports like cricket, kabaddi, football, basketball and more.
I worked on a series of illustrations for Dream 11 and it’s parent brand, Dreamsports to bring to life their team merchandise and website.
PARENT BRAND: DREAMSPORTS
Dreamsports wanted a set of illustrations to tie their new webpage together. The brief was to use the brand colours, and create a style that could be easily adapted by them in the future.
STYLE EVOLUTION
Nailing down the style for the parent brand was important,
and we did many iterations to arrive at the final chosen style. Showcased below are some of those iterations.
ILLUSTRATIONS
We created a set of animated illustrations for the brand to use on their website. Using the brand colours, and the logo itself in various places, we designed these to be as simple to adapt as possible.
DREAM 11 MERCHANDISE
We also worked on a set of illustrations for Dream 11’s merchandise. This included several fan illustrations for different teams, as well as Dream 11 as a whole. Each illustration was adapted into several colours for their t-shirts. We art-directed the photoshoot for the merchandise, to ensure all the images had a consistent tone.
