Ugaoo
Identity
Branding
Packaging
Ugaoo is India’s leading D2C urban gardening brand looking to make plants a meaningful and rewarding part of our lives.
From their magnificent farms to thoughtful plant-health innovations, Ugaoo has been growing & delivering beautiful plants, gardening supplies and accessories across India, increasing the community of urban plant parents one balcony, windowsill and work desk at a time!
We worked with founder Siddhant Bhalige and the Ugaoo team for a strategic re-branding exercise which included identifying a new brand purpose and narrative for the brand and translating it into a brand new identity, visual language, assets and brand film!
Brand logo
I designed the logo to be a simple and clean representation of the joy of growing plants. Our logo reflects Ugaoo’s culture: friendly, inclusive, approachable and everything green.
The U in the logotype resembles a pot with a plant representing growth.
Illustrations
Using vivid, childlike illustrations and scribbles, we bring alive the sense of movement, curiosity and innocent fun of spending time with plants. Freedom from having to be perfect, openness to explore will makes everyones plant journey smooth, easy and successful.
Packaging
Ugaoo prides itself in being the only D2C plant brand that ensures that its customers recieves its plants, not just sustainably, but also securely and efficiently. Their unique tube design allows for plants to be protected during rough transits, and also provide an excellent unboxing experience.
I also redesigned the packaging for their seeds, reiterating the brand story of enjoying the process of growing with the plants
